Tuesday, March 30, 2010

Sweet Dreams Publishing of MA offers each author a comprehensive marketing plan to best promote their work. We have established various marketing channels—both traditional as well as non-traditional—including non-retail marketplaces. These include the promotional products industry, catalog companies, book clubs, foreign sales and more. Contact us for more information on what we can do for you and your book!

Wednesday, March 10, 2010

Ebooks!

I just arrived back from a fabulous Publishing Seminar in NYC. The topics surrounded ebooks and what it means for authors and publishers today and in the future.

One of the most challenging issues facing not only authors and publishers but software developers as well, is deciding which platform to make their titles and applications available. The fierce fight for market share among hardware developers like Amazon with the Kindle, Barnes and Noble with the Nook, Sony with the e-reader, etc., means that they have their own proprietary formats in which publishers have to adhere to.

The future looks encouraging though, as many of these hardware devices will evolve to include the "touch" system and other Apple technology. This could mean that users will be able to download any title or application built in a universal digital format for any device users find useful at that time.